We remain on an established path, room after room, following the flow, reading the texts on the walls, devoting rigorously the same time to different artworks… without giving priority to any of them, feeling compelled to see everything.
Not everything interests us, but we feel guilty if we do not enter any of the rooms, with the feeling of missing something important. When we leave, we seem to have absorbed a lot of information. But we often have difficulty finding a general meaning.
Unique Visitors wants to improve this experience. We understand every visitor is unique and every visit is unique.
To design a system of visit customization we work with the following concepts:
We are all curators
The artworks we choose to see during a visit, intentionally or not, create a unique narrative.
Connected consumption
Each person can create their own narrative, their itinerary, and share with others.
Digital engagement
Through this virtuous circle, we become ambassadors of the museum by disseminating and encouraging more people to visit it.